Serious
Marketing
Strategy
Workshop

10am – 3pm, Thursday 12 February
Te Whare o Rehua Sarjeant Gallery, Whanganui

$400 Per Person. Co-funding available for approved businesses
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About This Workshop

Backed by 20 years of insights and successful marketing for commercial, startup, and purpose-led organisations, this one-on-one workshop follows a proven methodology designed to build your marketing capability.

By balancing strategic thinking with practical execution, this workshop equips participants with the framework to develop marketing strategies that deliver on their business goals.

  • Master the Marketing Strategy Framework: Purpose, Scope, Goals, Priorities, Engagement, KPIs

    Develop a Tactical Plan: Action, Audience, Messaging, Timeline, Platforms, Content, Resource, Budget

    Learn the methodology for Optimising Results: Baseline, Findings, Learnings, Recommendations

  • Strategic clarity: Establish focused marketing direction and priorities

    Marketing capability: Confidently develop and manage marketing initiatives

    Campaign effectiveness: Design and implement results-driven campaigns

  • 4-hour in-person workshop—with an optional pre-workshop assessment.

  • Interactive in-person or online training using discussion, real-world case studies, and guided exercises.

    Participants apply concepts directly to their own business, creating a personalised marketing strategy outline that includes resource requirements, implementation timeline, and budget allocation.

Co-Funding Support

This workshop is registered with the Regional Business Partner Network. View details here.

To explore if your business is eligible for support, or to register your interest in attending, please email Carol Hayward at carol.hayward@ceda.nz

For more information on the workshop, please email Kit Lawrence at workshops@serious.nz

Co-Funding Enquiry

“Kit’s workshop was exactly what I needed. In four hours he drilled straight into the what, why, who and where of marketing, showing how wildly different companies share key similarities when it comes to marketing.

What stood out most was Kit’s ability to translate theory into action. He mapped our unique challenges, then handed us clarity on changes we can make to our marketing.

The time Kit took to understand each of our businesses, he knew about me and my business the minute I walked in the room, loved the humour and how at ease Kit made everyone in the room feel.”
– Lisa

“Supporting regional business is vital to showcasing the incredible mahi happening outside our major centres.

Thanks to CEDA and the Regional Business Partner Network, co-funded workshops make it genuinely affordable for local business owners to access expert-led training, right here in their region.

If you know a business owner who could benefit from this workshop, please consider sharing this page with them – their future customers (and their business) will thank you!” – Kit

Meet Kit, your workshop facilitator

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